Facebook vs. Apple: Privacy Settings

Facebook vs. Apple: Privacy Settings

The war between Apple and Facebook is centered around privacy. Both companies claim to protect their users’ personal privacy, but time and time again, we’ve seen instances that prove otherwise. And then there’s also the issue with Facebook not so much liking that Apple gives its users the ability to opt-out of ads entirely, meaning Facebook loses out on a lot of its money generation potential when people using Apple products use the Facebook platform. Facebook argues that when users choose the opt-out option, it takes from the personalization that can be achieved in its platform marketing. More so, Facebook doesn’t like the fact that if it can’t achieve such personalized ad marketing success, it will lose a lot of money because brands will be less likely to use the platform for advertising.

Facebook has been very public about its aggressive stance against “Apple’s upcoming iOS privacy changes.” The company says it stands up against Apple for small businesses everywhere in several big-time papers, including the Washington Post and New York Times and the Wall Street Journal. It is believed that Apple’s iOS 14 update will impact Facebook revenue generation from advertising because more users are likely to opt-out of the tracking prompts.

It must be noted to Apple, however, for the brand’s ongoing commitment to protecting its users’ data. According to Tom Warren with The Verge, “Apple launched new App Store Privacy labels this week, shining a light on how iOS apps use your data. Notably, the privacy label on Facebook’s iOS app expands across several pages, listing all the data that can be used to track you across apps and websites owned by other companies.”

Final Thoughts

As Facebook and Apple continue their war regarding privacy rights and laws, it’s important to keep one thing in mind — how much do you value your personal privacy? If you have the option to not be tracked, do you want to take advantage of it? Your answers to these questions can help you pick a side on the Facebook vs. Apple: Privacy Settings war.