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Cyber Monday: A Phenomenon that’s Quickly Becoming Traditional

Black Friday has been around for a long time, however, Cyber Monday is a relatively new phenomenon that’s exploded into something traditional over the past few years. It’s a great way to stay home, avoid bad weather conditions and busy malls, and look through all the great deals around the Thanksgiving holiday.

For most of us, we put a lot of thought into finding the best deals offered by vendors and retailers. In fact, 90% of shoppers do advanced research online prior to Cyber Monday. According to Daniel Sieberg, Senior Marketing Manager at Google, many shoppers were looking for electronics including the Sony PlayStation 4, Xbox One, and tablets on Cyber Monday 2013.

During Cyber Monday, electronics are the easiest thing to buy online because people know what they’re getting. We don’t have to worry about sizes and colors, we simply look for the best deal available. In addition, almost 40% of all purchases on Cyber Monday 2013 were done with portable devices, such as tablets and smartphones. The popularity of electronics and portable devices is undeniably growing at a shocking rate!

Do you wait for Cyber Monday before purchasing new electronics? If so, do you plan out your purchases before the Thanksgiving holiday? To learn more about Cyber Monday, give us a call at (831) 753 -7677 or send us an email at info@alvareztg.com

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