Social Media Influencers And Virtual Clothing???
Key Points:
- Now you can change your appearance online and get paid to tell others.
- The pen is mightier than the sword unless you’re an influencer on social media.
- Become a superhero, evil villain, or that lizard that sells insurance with these clothes.
- Sadly, Coke will not pay you if your social media channel has only 13 followers.
Do you have the power to influence others? In the millions? On a global scale? Without a crystal ball? Then you’re in luck. Social media influencers are eyeing a new line of clothing. They can now purchase virtual clothing and share their experience with their followers online.
If that’s not enough, there are global brands that will pay influencers to promote their products to their followers online. Today on Tech Talk, we discovered the CEO of Alvarez Technology Groups, Luis Alvarez, knows more about this trend than he’s willing to admit.
What Is A Social Media Influencer?
When you have the power and expertise to convince one or more individuals to buy or not buy a product or service, that’s an Influencer. What makes that person convincing is their knowledge, authority, and their relationship with others that know them.
Social media influencers are individuals that know a lot about a specific topic or trend. Everything they know about that subject matter, they talk about it, blog about it, share their insight with their followers, and film themselves using the product, service, or experience.
If the influencer is highly credible, they begin building a social media following on multiple platforms, like TikTok, Instagram, and YouTube. It is not an exaggeration to say these individuals have millions of social media followers waiting for them to speak.
What Is Virtual Clothing?
Virtual clothing, commonly known as digital fashion, is virtual 3D clothing. No fabrics, materials, or textiles are needed to create one’s apparel for online use. That feature allows any person to design, create, and present themselves as someone else online. It’s a new medium created for individual self-expression.
The best definition comes from Jackson Bridges, who is the NFT Project Advisor and Showcase Guide at Alterrage, a DAO-led fashion label, where he shared this insight with Kiplinger:
“In the metaverse, we can decide our identities compared to the physical world in which we cannot choose our race, gender, or cultural background. Digital fashion builds upon this idea by enhancing self-expression outside of the constraints of the physical world and by leveraging technologies such as augmented and virtual reality. The ability for one to express themselves with limitless creative freedom unlocks doors for a true expression of one’s identity.” [1]
The Power Of Influencing Comes With Benefits
We’re almost positive you know who Sprite is, Starbucks is, BMW, Canon, Nike, and Coca-Cola. Like millions of others, those are famous, world-renowned brands most people recognize.
What do these and other global brands have in common with influencer marketing? Not just any person with a TikTok or Instagram account gets noticed. These giants search social media platforms for specific influencers to promote their brands.
They want social media influencers with a large following, preferably on multiple platforms, with millions of followers. When they find the right person, the Brands approach them offering to pay them if they promote their products on their channels.
Alvarez Technology Group Your IT Influencers
Our IT specialists may not wear the latest virtual clothing, garner millions of followers online, or promote a famous global brand. Still, your staff and employees know us well. When you wanted to move to the cloud, you called on us to help you make the transition. When you had email issues, you turned to us.
Technology trends can have a good or back effect on your business if you’re unprepared for the change. Any alteration to your network could prevent customers from reaching you when they need you most. But when you partner with us, we never let that happen.
As your company’s IT influencers, we keep track of the latest cyberattack news, ransomware threats, and suspicious activity that can take your IT infrastructure offline. The best part about working with Alvarez Technology Group, we’re always trending and building a client following.
