We all know the power of having good LinkedIn connections and communications. It means good business, to be able to hook up with colleagues and associates in and even beyond your industry. It’s even better when you can reach out to a prospective contact and say “Here’s who I am, and what I do” and get a favorable and profitable response. That’s the idea behind targeted LinkedIn connection requests, which have risen to the fore in the online business world in recent years as a popular way to use social media to make lucrative B2B connections.
Below are some sample LinkedIn connection “pitches” that you should find useful in getting the responses you desire.
Engaging a C-suite exec or other company representative personally will likely get you some attention as well. Ask about their interests or background, or perhaps even a school they attended or country they volunteered or worked in. For example:
Take the Initiative
Find a shared initiative, task, or project you and a potential LinkedIn connection are both passionate about, and focus your pitch on that:
Spot the Opportunity
So, you are surfing around on LinkedIn and you find an executive or professional who is looking to do something you specialize in. Or, they are engaged in something you are looking to get into, contract for, etc. Take the opportunity to reach out and seize the day with a LinkedIn introductory pitch like:
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